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My Destiny Inc / Website & platform case study

One organisation. Connected journeys.

Programmes, resources, events and giving brought into a clearer public website.

Project
My Destiny Inc
Project period
2025 to 2026
Archive
11 captured screens
Material
3 comparison views
MyDestiny Inc homepage with Discover Purpose, Develop Leadership, Live Your Destiny headline
Project archive · June 2026 · Homepage with programme, resources and foundation routes.

Inside the project / An interactive reading

The story behind the screen.

Website & platform case study — explore the context, material and responsibilities of this project. No invented KPIs or endorsements.

01 / 03

My Destiny Inc / The challenge

Understand the problem.

Help different audiences find a useful next step while giving the organisation a structure it can maintain.

Evidence in this chapter

  • 01A growing organisation needed a coherent route through its programmes, founder information, resources, events and foundation work.
  • 02Programmes, resources, events and giving brought into a clearer public website.
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The context

My Destiny Inc

A growing organisation needed a coherent route through its programmes, founder information, resources, events and foundation work.

The job to do

Help different audiences find a useful next step while giving the organisation a structure it can maintain.

The approach

Organise the experience around visitor journeys, with clear programme routes, a guided pathway, a resource library and connected event and giving pages.

What the project brings together

  1. 01

    Programme and audience architecture

  2. 02

    Guided pathway and resource routes

  3. 03

    Foundation, events and giving pages

  4. 04

    A connected book-launch journey

Evidence-led outcomes

A visible change, not an invented metric.

The experience now brings together
Programme and audience architecture. Guided pathway and resource routes. Foundation, events and giving pages. A connected book-launch journey.
The evidence available
Interface captures from June 2026, the recorded scope and original and rebuilt comparison views. These do not establish measured revenue, adoption or conversion results.

Documented change

Original & rebuild.

Homepage

New MyDestiny Inc homepage with Discover Purpose, Develop Leadership, Live Your DestinyOld MyDestiny Inc homepage with Inspiring and Igniting Drive heroOriginalRebuild
Original and rebuilt homepage views from the project archive.

Archive captures · June 2026. Screens are cropped to the same viewing frame. Current live sites may have changed.

Change by area

What changed in the experience.

Homepage

OriginalContent-heavy homepage with several competing routes.

RebuildA founder introduction with clear programme, resource and foundation routes.

Navigation

OriginalInformation spread across the existing pages and shop.

RebuildA connected programme, resources, events and giving structure.

Audience journeys

OriginalVisitors had to identify their own route through the content.

RebuildA guided pathway and dedicated pages for different visitor needs.

Foundation work

OriginalImpact material was spread across the existing site.

RebuildFoundation information brought together with giving and partnership routes.

Giving

OriginalAn external donation handoff.

RebuildA dedicated giving page explaining contributions before the handoff.

Project archive / Delivery notes

Design decisions

  • Lead with the organisation’s founders and clear visitor routes
  • Reframe programmes as outcomes-led pathways, not ministry activities
  • Add a guided Pathway tool so every visitor has an obvious next step
  • Turn scattered impact stories into a fundable foundation section
  • Make giving feel clear and human with suggested amounts and gift impact
  • Give the new book its own campaign world rather than a single announcement
  • Use the lion motif to connect courage, identity and the We Are Not Mere Men launch
  • Layer plain-English legal and safeguarding pages under everything

Recorded scope

  • Founder-led homepage narrative
  • About page with origin story, values and mission
  • Programmes hub with seven outcomes-led pathways
  • Guided Pathway tool to help visitors choose a next step
  • Resource Vault for books, courses, devotionals, journals and merchandise
  • Foundation and Impact section with Impact Atlas, Colombia, Zimbabwe and Feed the Hungry stories
  • Media Hub for teaching, articles, video and foundation archive
  • Events page with future gathering formats and hosting enquiry flow
  • Donate page with suggested amounts, gift impact and donor questions
  • Full We Are Not Mere Men book launch funnel with countdown, agenda and group enquiry
  • Plain-English privacy, terms, cookies and safeguarding pages
  • Conversion-focused CTAs across booking, donating, enquiring and registering

Content strategy

  • Audience mapping across individuals, leaders, entrepreneurs, youth, churches, donors, event hosts and readers
  • Sitemap and information architecture rebuilt around journeys, not legacy menus
  • Content restructured from old pages, programme notes, founder bios and shop copy into clear sections
  • Tone of voice tightened to feel warm, serious and credible in the opening view
  • SEO and metadata shaped per page, with structured data, OG images and social-ready cards
  • Legal, safeguarding and UK data protection thinking layered under the public experience

Product functionality

  • Founder-led homepage with three clear next-step routes
  • About page with origin story, values and mission
  • Programmes hub with seven outcomes-led pathways
  • Guided Pathway tool to help visitors choose a next step
  • Resource Vault for books, courses, devotionals, journals and merchandise
  • Foundation and Impact section with Impact Atlas and country stories
  • Media Hub with teaching, articles, podcasts and video by format and series
  • Events page with future gatherings and a hosting enquiry flow
  • Donate page with suggested amounts, gift impact and donor questions
  • We Are Not Mere Men book launch funnel with countdown and group enquiry
  • Plain-English privacy, terms, cookies and safeguarding pages
  • Conversion-focused CTAs across booking, donating, enquiring and registering

Release and handover

  • All public pages copy-complete and reviewed before launch
  • Mobile and desktop QA across hero, navigation, forms and CTAs
  • Live links, donation routes and book launch funnel tested end-to-end
  • Sitemap, robots and metadata configured for search and social sharing
  • Plain-English privacy, terms, cookies and safeguarding pages in place
  • Handover notes and a clear plan for what can come next

Evidence shown is the captured interface and the recorded project scope. Archive date: June 2026.

The standard behind the work

Designed to be used.
Built to be owned.

Delivery & acceptance ↗
01

A clear decision trail

Scope, assumptions, dependencies and changes recorded against the brief.

02

Evidence before acceptance

User journeys, permissions, failure conditions and operating requirements reviewed before release.

03

Ownership beyond launch

Source, documentation, training and recovery responsibilities agreed as part of handover.

Credentials & project assurance ↗

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