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Side Hustle Coach / Website & platform case study

From an idea to a useful plan.

A guided product journey from a visitor’s starting point to a practical launch plan.

Project
Side Hustle Coach
Project period
2025 to 2026
Archive
3 captured screens
Material
Interface walkthrough
Side Hustle Coach live homepage with 'Build a second income around the life you already have' hero and UK positioning.
Project archive · June 2026 · Product homepage introducing the coaching and planning journey.

Inside the project / An interactive reading

The story behind the screen.

Website & platform case study — explore the context, material and responsibilities of this project. No invented KPIs or endorsements.

01 / 03

Side Hustle Coach / The challenge

Understand the problem.

Show the product clearly before asking someone to commit, and keep the next step understandable across the website and application.

Evidence in this chapter

  • 01The product brings profile information, idea selection and planning into one understandable journey for people exploring additional income.
  • 02A guided product journey from a visitor’s starting point to a practical launch plan.
Start a related project brief ↗Explore project evidence ↓

The context

Side Hustle Coach

The product brings profile information, idea selection and planning into one understandable journey for people exploring additional income.

The job to do

Show the product clearly before asking someone to commit, and keep the next step understandable across the website and application.

The approach

Use a visible sample plan, an explained profile journey and a consistent sequence from matching an idea to planning its launch.

What the project brings together

  1. 01

    Sample profile and plan presentation

  2. 02

    A six-stage product journey

  3. 03

    Website-to-application navigation

  4. 04

    Community and account entry points

Evidence-led outcomes

A visible change, not an invented metric.

The experience now brings together
Sample profile and plan presentation. A six-stage product journey. Website-to-application navigation. Community and account entry points.
The evidence available
Interface captures from June 2026, the recorded scope and a product walkthrough. These do not establish measured revenue, adoption or conversion results.
Project archive / Delivery notes

Design decisions

  • Position the product as a UK income operating system, not a course
  • Show a full sample plan on the homepage with no login required
  • Wire the same six-stage journey through the homepage, the app and the community model
  • Make Free genuinely useful so Pro feels like a real upgrade, not a paywall
  • Handle CVs by extracting, reviewing and approving rather than storing raw uploads
  • Write every claim with an earnings disclaimer: no fake income screenshots
  • Ship on a custom domain (getsidehustlecoach.com) with a clean app subdomain for the product

Recorded scope

  • Founder-led homepage with UK positioning and clear primary CTA
  • Before / after section naming the real problem and outcome
  • Sample plan with example profile, top match, fit score and first-customer strategy
  • Six-stage Match, Focus, Launch, Earn, Grow, Lead journey
  • Free and Pro pricing tiers with real jobs-to-be-done split
  • Learner, Earner, Leader community model page
  • Privacy and trust section with CV review-before-save wording
  • Auth, sign in and Pro upgrade routes on the app subdomain
  • Privacy and cookie information alongside an earnings disclaimer
  • Custom domain, sitemap, metadata and OG images per page

Content strategy

  • Positioned as a UK income operating system, not another side hustle course
  • Homepage narrative shaped around the life you already have, before offering any product
  • Before / after framing to name the real problem: ideas everywhere, no clear path
  • Free vs Pro split written around outcomes (choose the right direction vs launch with structure)
  • Trust layer built early: no hype, no overnight-riches claims, privacy-first profile building
  • Content tone tuned for real UK adults with full lives, not US hustle-culture readers
  • SEO and metadata shaped per page, with structured data and social-ready OG cards

Product functionality

  • Founder-led homepage with a clear UK positioning and Find my best side hustle CTA
  • Sample plan section with an example profile (Sam), top hustle match, fit score breakdown and first-customer strategy
  • Six-stage income journey: Match, Focus, Launch, Earn, Grow, Lead
  • Free tier: 10 personalised ideas, shortlisting, action checklists and community feed
  • Pro tier: 20+ deeper ideas, 7/30/90-day roadmap, AI Coach, first-customer scripts, pricing calculator, weekly plan, PDF launch pack
  • Community model page explaining the Learner, Earner, Leader path
  • Privacy and trust section with review-before-save CV handling and delete-anytime controls
  • Auth flow with sign in and Pro upgrade routes
  • Mobile-first layout tuned for tired-after-work reading

Release and handover

  • Public marketing site copy-complete and reviewed before launch
  • Sample plan visible without login so visitors see the product value immediately
  • Free and Pro pricing wired through to sign up and upgrade routes
  • Privacy, cookie and earnings-disclaimer pages in the recorded scope
  • Mobile and desktop QA across hero, sample plan, pricing and community pages
  • Custom domain getsidehustlecoach.com live with clean sitemap and metadata

Evidence shown is the captured interface and the recorded project scope. Archive date: June 2026.

The standard behind the work

Designed to be used.
Built to be owned.

Delivery & acceptance ↗
01

A clear decision trail

Scope, assumptions, dependencies and changes recorded against the brief.

02

Evidence before acceptance

User journeys, permissions, failure conditions and operating requirements reviewed before release.

03

Ownership beyond launch

Source, documentation, training and recovery responsibilities agreed as part of handover.

Credentials & project assurance ↗

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